Our goal is to deliver world-class customer experiences at every touchpoint and do so on a foundation of trust and transparency.

Electrification

Our Battery Platform can help put everyone in an EV, bringing the world to an all-electric future.

Vehicle Safety

Safety is our top priority, no matter how technology evolves, zero crashes will remain our vision.

Path to Autonomous

We're pushing transportation options beyond our wildest imaginations with autonomous vehicles.

Sustainability

Being practical and perceptive, GM is committed to creating a safer, smarter and more sustainable world.

GROWTH STRATEGY

Our growth strategy is the compass for where we are going. It’s a context for the choices we make and don’t make in pursuit of our vision of Zero Crashes, Zero Emissions and Zero Congestion.

 

Customer Experience

Customer Experience

We are focused on delivering a world-class customer experience while growing brands, loyalty and software-enabled services.

 
Social Impact

Social Impact

We are creating a leading health and safety culture while striving for a diverse, equitable and inclusive team.

 
Workplace

Workplace

We innovate now while we look ahead toward tomorrow. We take responsibility and win with integrity. We are one team.

 
Product Leadership

Product Leadership

Our goal is to have a global vehicle portfolio with advanced platforms and leading-edge technology including electric and autonomous vehicles.

 
Advanced Platforms

Advanced Platforms

We are advancing platforms, on the path to our vision of a world with a Zero Crashes, Zero Emissions and Zero Congestion future.

 
Enterprise

Enterprise

We are leveraging our manufacturing capabilities, our global scale and our collaborations, plus modernizing our global inventory model and logistics for good.

 
Together, for everyone

Together, for everyone

Headquartered in Detroit, Michigan, with employees around the world, General Motors is a company with global scale and capabilities.

  • Employing over 155,000 people
  • Serving six continents
  • Operating across 22 time zones
  • With a diverse workforce speaking 75 languages

These are the behaviors by which we measure ourselves

We aspire to be the world's most inclusive company and to conduct ourselves with fairness and transparency toward everyone we interact with.

Be Inclusive

Creating an environment where all voices can be heard.

Think Customer

Putting the customer at the center of every decision.

Innovate Now

Bringing urgency to achieving our vision every day.

Look Ahead

Stepping back and considering what the company should be doing.

One Team

Working together despite the distance.

Be Bold

Respectfully speaking up, exchanging feedback and boldly sharing ideas without fear.

It's on Me

Taking personal responsibility for your work and contributions to our culture.

Winning With Integrity

Doing the right thing, even when it's difficult.